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I mean is there another typeface that has an own movie? Univers turned 50 and nobody cared, Futura will turn 80 and I don't see any poster contests or special t-shirts editions coming.
I wrote it in all-caps for a reason, see that R? Ugly. Nonetheless Arial is probably the most used typeface ever, thanks to Microsoft of course, and it's the first typeface on the list quite often. Actually Arial is here as a represantative of all system fonts like Comic Sans, Times New Roman, Verdana etc. My grandma told me: if you can't say anything nice don't say anything at all, so I'll stop here.
Dare to be different? Use FF Meta! As a corporate type, for long copy in design magazines, for bold ad headlines, for signage, for just about everything. That was the motto 15 years ago, and now with the beautiful FF Meta Serif on the market, the usage may just explode again.
Advertising agencies love Futura. Fashion labels love Futura. Every big foundry has an own Futura. Why not, it's a sans with no strings attached: a j is only a line and a dot, as fresh as it was 80 years ago. But 8 out of 10 typography professors will tell you not to use Futura for long body copy. But 8 out of 10 people who own Futura never had a typography professor.
FF DIN, or any other DIN is used for everything that is supposed to look cool. Packaging? DIN! Fashion? DIN! Sports? DIN! Electronics? DIN! Portfolio? DIN! You see gray text on black, which is kind of hard to read? You probably see DIN.
Most used of Gill's weghts: Light and Ultra Bold, at least I feel that way. The weird thing about it is that the Ultra Bold lowercase is hideous. No wonder, that weight was designed only to beat Futura Extra Bold. At least the caps are ok.
I have seen one company after another to adopt FF Dax as their corporate typeface, making their logos look like subsidiaries of the ominous DaxCorp. If Google would want to change their logo, they will use FF Dax, I bet.
Frutiger is a typeface I'm admiring my whole (type-aware) life, a work by a true master. Whenever you want a type which is barely there, which offers the shortest distance between information, eyes and brain, choose Frutiger. Choose Frutiger if you don't know what to use, it will look friendly if you write to a friend, it will look sober if you raise an invoice. Maybe because this typeface adopts the emotions of the content, it is used so widely. Number of times I've used Frutiger: 1.
Of course Zapfino's usage reaches it's peak around December 24th, but it is everywhere. When you see Zapfino on a greeting card, it's like writing El Cheapo all over it.
Gotham is a timeless piece, well-spaced, with beautiful numerals, graceful caps. Look at the M, R, G, Q, nothing to add, nothing to take away, proportions that can live on forever. A flawless sans? Gotham is closer to it than many others. And Gotham is everywhere.