For me, nothing beats Font Explorer on Mac, but since the free version isn't supported anymore, it's good to have another comptetitor to FEX Pro and Suitcase. And it's only €35!
Designers and marketers try so hard to keep the brand in the minds of people, and the people draw Mitsubishi instead of Toyota and Pepsi stripes along with Coke :) Here is an interesting study where 12 logos should be drawn by 25 people each.
Apparently this logo isn't finished yet (note the roundings in the first vs. second image), but I like it so much. Will replace it as soon as I get a better image. Click to see the second image.